'Kanvas' is a new app that allows users to broadcast and edit live videos at the same time. While the idea of live streaming is nothing new, these kinds of platforms do not offer many opportunities for creativity. Kanvas adds a new level of imagination to the idea of live streaming by including animated features.
The AOL-owned app allows users to stream live videos in the same way as applications such as Periscope. However, Kanvas also allows users to edit their live videos at the same time. Users can add animated extras such as Photo Booth-style filters, animated stickers, drawing tools and full-video themes. These features allow users to do everything from simulating a rainstorm to adding beating hearts stickers. As app developer Vic Singh explains, "Our goal is to...give people a window into people’s lives — but in a fun, simple way that doesn’t feel like it’s daunting."
The app ultimately provides a fun and creative way for users to share live videos with friends.
Why This Trend Is Growing
- Interactive Live Streaming
- The emergence of apps like Kanvas that allow users to not only stream live videos but also edit them in real-time presents an opportunity for interactive live streaming experiences.
- Animated Live Video Editing
- The inclusion of animated features like filters, stickers, and drawing tools in apps like Kanvas opens up possibilities for creative live video editing and storytelling.
- Enhanced User Engagement
- By offering users the ability to add animated extras and themes to their live videos, apps like Kanvas increase user engagement and provide a more immersive and entertaining experience.
Industries Being Reshaped
- Live Streaming Platforms
- The rise of interactive live streaming apps creates opportunities for live streaming platform developers to integrate real-time editing features and animations into their platforms.
- Mobile App Development
- The demand for animated live video editing apps like Kanvas creates opportunities for mobile app developers to create similar innovative and creative tools.
- Social Media Networks
- Social media networks can tap into the trend of animated live video editing to enhance user engagement on their platforms by introducing similar features and capabilities.
