The packaging for Charlotte Tilbury’s Magic Away Liquid Concealer was developed by Quadpack Industries so that the cosmetic product could be easily applied with a precision applicator. Countless cosmetic products adopt similar pen-like applicators with twistable bases that dispense product but this one sets itself apart with a custom-designed shapely flocked sponge.
With the smooth, soft sponge applicator, the concealer can be used to cover both wide surface areas and get into crevices to perfect one's look.
Developed to be the "holy grail of concealers, the formula of the full-coverage Magic Away Liquid Concealer is packed with Persian silk tree bark extract, extract of wild indigo and the "bliss molecule" to reduce fine lines and wrinkles. The concealer is offered in a range from shades from '1 Fair' to '16 Dark.'