This Lipton Tea Ad Stars Kermit the Frog Coping with the Chaos of NYC

 - Mar 17, 2014
References: adweek
This calming Lipton tea ad juxtaposes the chaos of New York City and the serenity of Lipton tea.

This spot from London agency adam&eveDDB showcases Kermit the Frog casually walking through New York, while the Animal clones take over the city and cause unbearable disorder. Kermit sips Lipton tea and is suddenly able to handle all the craziness, and when asked by Mrs. Piggy how he copes with all these animals, he responds, "Just be more tea."

This commercial markets both Lipton tea and the release of the new Muppet movie. However, it also gives consumers a sense of familiarity; by showcasing the iconic Muppets, it is lighthearted and engaging. The catchphrase "Be more tea" is a nostalgic phrase to which tea drinkers can relate after enjoying a soothing cup of Lipton.