The Lipton Green Tea with Citrus Ad is a Pseudo-Musical
Tiana Reid — June 21, 2010 — Marketing
References: lipton & adweek.blogs
The Lipton Green Tea with Citrus commercial features talking fish and other seafood creatures who come alive at the fish market. The tag line with this ad is "Drink on the bright side."
The point of this ad is to associate the pseudo-musical ad campaign with happiness and then associate that happiness with Lipton.
Implications - Marketers are increasingly using anthropomorphism in advertising campaigns to capitalize on the wave of humanized pets that have gone viral on Internet communities such as YouTube and Twitter. By assigning humanlike features to animals, such as the ability to speak or dance, ad creatives can create humorous, shareable campaigns that get potential customers talking.
The point of this ad is to associate the pseudo-musical ad campaign with happiness and then associate that happiness with Lipton.
Implications - Marketers are increasingly using anthropomorphism in advertising campaigns to capitalize on the wave of humanized pets that have gone viral on Internet communities such as YouTube and Twitter. By assigning humanlike features to animals, such as the ability to speak or dance, ad creatives can create humorous, shareable campaigns that get potential customers talking.
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