The latest Bearbrick to hit the market is the Linkin Park x Medicom Toy, which is definitely a high-profiled collaboration for the Japanese designer toy company.
The new Linkin Park x Medicom Toy Bearbrick features one of the most popular bands in the industry today highlighted in the figure. Crossbones are embedded onto the head, while other graphics are shown on the chest, arms and legs. This release will be a part of Linkin Park's charitable event, A Thousand Horizons, which will take place in NicoFarre Tokyo. This was started to benefit victims of the tsunami and earthquake that occurred in Japan.
The Linkin Park x Medicom Toy is a limited edition piece and will be available at NicoFarre.
What's Driving This Trend
- Designer Toy Collaborations
- Collaborations between designers and toy manufacturers create unique and collectible items like the Linkin Park x Medicom Toy Bearbrick.
- Charitable Product Releases
- Linking product releases with charitable events -- as with the Linkin Park x Medicom Toy Bearbrick's release at A Thousand Horizons -- gives customers a way to contribute to a cause while enjoying a new product.
- Branded Limited Edition Collectibles
- Hard-to-find, limited edition collectibles like the Linkin Park x Medicom Toy Bearbrick enjoy high sales thanks to dedicated fanbases of the partnered brands.
Who This Affects Most
- Designer Toys
- Designer toys benefit from collaborating with popular bands to attract a fanbase and offer unique products like the Linkin Park x Medicom Toy Bearbrick.
- Charitable Events
- Collaborating with charities like A Thousand Horizons provides exposure and a sense of social responsibility for brands and product releases like the Linkin Park x Medicom Toy Bearbrick.
- Collectibles
- Collectibles based on limited edition runs of beloved brands -- like the Linkin Park x Medicom Toy Bearbrick -- can be created to tap into fan demand.
