Shanghai-based design firm Linehouse is the creative force behind this Yo’Hood tradeshow kiosk which was built to promote accessory brand Herschel Supply Co. Known for its range of backpacks, rain gear, and headwear, the Canadian company successfully fuses form with function -- something this retail pop-up also mirrors.
The kiosk consists of layered panels that are stacked atop one another in a linear fashion. The panels are strategically covered with both solid colors or printed images. Loosely inspired by Canada's wilderness, this tradeshow stand is described as a "modernized, conceptualized log cabin."
With more consumers drawn to sensory and experiential shopping, brands' merchandising efforts are going beyond functional retail displays and are instead telling a story that correlates with their core values.