Shanghai-based design firm Linehouse is the creative force behind this Yo’Hood tradeshow kiosk which was built to promote accessory brand Herschel Supply Co. Known for its range of backpacks, rain gear, and headwear, the Canadian company successfully fuses form with function -- something this retail pop-up also mirrors.
The kiosk consists of layered panels that are stacked atop one another in a linear fashion. The panels are strategically covered with both solid colors or printed images. Loosely inspired by Canada's wilderness, this tradeshow stand is described as a "modernized, conceptualized log cabin."
With more consumers drawn to sensory and experiential shopping, brands' merchandising efforts are going beyond functional retail displays and are instead telling a story that correlates with their core values.
What's Driving This Trend
- Experiential Retail
- The rise of sensory and experiential shopping is creating opportunities for companies to create immersive retail experiences that tell stories aligned with core brand values.
- Layered Panelling
- The use of stacked, layered panels can create visually appealing and modular structures for pop-up shops and tradeshow booths.
- Conceptualized Spaces
- Designing pop-up shops and tradeshow booths as modernized, conceptualized versions of familiar spaces, such as log cabins, creates a memorable and immersive experience for customers.
Who This Affects Most
- Retail
- Retail companies can use experiential and conceptualized design elements to create memorable and immersive shopping experiences, driving sales and customer loyalty.
- Design & Architecture
- Companies specializing in design and architecture can create visually appealing and modular structures for pop-up shops and tradeshow booths using layered panelling techniques.
- Brand Merchandising
- Brands can utilize experiential retail and conceptualized design techniques to tell stories aligned with their core values and create memorable interactions with customers.
