Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Pride-Celebrating Pet Foods

Lily's Kitchen Launched Limited-Edition Pet Food Supporting Stonewall

— June 11, 2018 — Lifestyle
For the month of June, Lily's Kitchen gave its Classic Chicken Dinner for cats and the Beef, Potato & Vegetable Dinner for dogs a makeover as limited-edition pet products celebrating Pride. Both of the special-edition pet food packages are decorated with a rainbow of colors, as well as a reminder of the unconditional love that dogs and cats offer.

For every one of these limited-edition pet dinner products that is sold, Lily's Kitchen will be making a donation to Stonewall. As well as doing their part to support the LGBTQ community, doting pet parents will also appreciate the clean ingredient lists, which include additions like organic apples, broccoli and green beans, flaxseed, plus vitamins and minerals.
Trend Themes
1. Pride-celebrating Pet Foods - The trend of creating pet foods that celebrates and supports important causes like Pride can appeal to a growing market of socially-conscious pet owners.
2. Limited-edition Pet Products - The strategy of offering limited-edition pet products can create a sense of exclusivity and urgency that drives sales and encourages donations to important causes.
3. Clean & Nutritious Pet Foods - The trend towards clean and nutritious pet foods with natural ingredients highlights a growing demand among pet owners for holistic pet nutrition products.
Industry Implications
1. Pet Food Industry - The pet food industry has an opportunity to develop and market innovative pet food products that support important causes and cater to socially-conscious pet owners.
2. Non-profit Organizations - Non-profit organizations like Stonewall can partner with pet food companies to reach new audiences and generate donations through the creation of limited-edition products.
3. Holistic Pet Nutrition Industry - The holistic pet nutrition industry can leverage the trend towards clean and nutritious pet foods to develop innovative, natural and high-quality pet food products that appeal to today's pet owners.
1.8
Score
Popularity
Activity
Freshness