Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

Fortified Chocolate Dessert Drinks

The Horlicks Light Instant Chocolate is Low in Calories

— December 16, 2018 — Lifestyle
The Horlicks Light Instant Chocolate drink has been launched by the brand as a new product for consumers seeking a delicious chocolatey beverage without all the sugar and other ingredients found in traditional mixes.

The malt drink comes in jars and sachets, and is crafted with 6.6% fat-reduced cocoa powder, 13% malted barley and contains far less sugar, calories and salt than in the previous iteration. The fortified drink contains 14 vitamins and minerals to make it a beneficial dessert drink to enjoy in favor of traditional hot chocolate this holiday season.

The Horlicks Light Instant Chocolate drink is sure to be a hit amongst the growing number of health-conscious consumers seeking out beneficial food products that maintain a low caloric content.
Trend Themes
1. Low-calorie Fortified Drinks - Opportunity to create more fortified drinks that are low in sugar and calories to cater to the health-conscious consumer market.
2. Fat-reduced Cocoa Powders - Innovation opportunities to create new chocolate products using fat-reduced cocoa powder to meet the demand for healthier dessert options.
3. Malted Barley-based Drinks - Opportunity to create new drinks utilizing malted barley as an ingredient to cater to health-conscious and organic food consumers.
Industry Implications
1. Food and Beverage Industry - Produce more health-conscious, low-calorie, and fortified drinks as opposed to traditional high-calorie sugary drinks in the food and beverage industry.
2. Health and Wellness Industry - Expand the product range by tapping into the health and wellness industry and catering to health-conscious consumers who prioritize mindful consumption and consuming food and beverages that are low in calories and sugar.
3. Organic Food Industry - Utilizing fortified malted barley based drinks can lead to innovation opportunities in the organic food sector catering to the increasing demand for healthier alternatives amongst consumers.
0.8
Score
Popularity
Activity
Freshness