Lift by Gem Fletcher Captures Empowering Stances

 - Dec 19, 2013
The photo series simply titled Lift by Gem Fletcher, a senior art director based in London, United Kingdom, focuses on exactly the action it is named after. Although it was created to illustrate strength and power, there is something even more mighty being captured. Female empowerment and friendship is equally demonstrated throughout the photo series, if in a very stylized manner.

Shot by Tara Moore, a photographer also based in the UK, Lift by Gem Fletcher is full of surreal grace and vibrant colors, although the latter is due in large part to the clothing they are wearing. Shot from below, the women captured in the series appear even larger than life, especially with the blue skies and white clouds looming above them.