The latest Life's a Beach Spring/Summer 2019 collection was recently unveiled and it features a strong inspiration drawn from both skate and surfing culture. The seasonal capsule is informed with a plethora of graphic accents throughout, including all-over designs predominantly throughout the range. Some standout patterns include the 'Wavy Bats' print that adorned swimwear, open-collar shirts, or the psychedelic print that sees itself across knitwear and a bomber jacket constructed from satin materials.
There is also a repeating logo pattern design that decorated a pair of denim jeans in a washed out manner. Additional details include the 'Deadhead' visual across pieces such as shorts and graphic tees along with a Life's a Beach logo and a graphic influenced by rave flyers. The apparel options are accompanied by accessories such as caps, skate decks, and socks.
What's Driving This Trend
- Surf-inspired Fashion
- Opportunity for other fashion brands to incorporate graphic surf prints and designs into their collections.
- Skate and Surf Culture Influence
- Possibility for crossover collaborations between skate and surf brands for future collections.
- All-over Graphic Designs
- Potential for other brands to incorporate bold and eye-catching all-over graphic designs into their collections.
Who This Affects Most
- Fashion
- Fashion brands can incorporate surf and skate inspired elements into their collections.
- Surf and Skate Industry
- Opportunity for surf and skate industry brands to collaborate and create crossover collections.
- Accessories
- Brands can incorporate bold graphic designs onto different types of accessories such as caps and socks.
