Time & Space Rulers

The 'Life Relative to a Foot' Measuring Stick Explores Lifespans

New York City-based artist and designer Dino Sanchez attempts to answer that question with his latest product, Life Relative to a Foot. What looks to be a standard school ruler turns out to be an exploration of time and space -- a complicated issue simplified to a rather straightforward and direct task. You simply measure the two relative to one another.

One side of the ruler measures a linear foot, while the other measures a lifespan of 80 years relative to that linear foot.

Each ruler is made of bamboo laser-etched with numerals and markings and has a cork backing. Life Relative to a Foot is available through the Paris-based online boutique Vitrine.

Time-space Exploration
Life Relative to a Foot explores the concept of time and space through a measuring ruler.
Simplification of Complex Issues
The ruler simplifies the complicated issue of time and space by measuring it relative to a linear foot.
Artistic Functional Design
Life Relative to a Foot combines art and functionality in the form of a bamboo ruler with laser-etched numerals and markings.

Industries Being Reshaped

Art and Design
The art and design industry can leverage the artistic functionality of Life Relative to a Foot to create innovative products.
Education
The education industry can use Life Relative to a Foot as a teaching tool to help students understand the concept of time and space.
E-commerce
The e-commerce industry can sell unique products like Life Relative to a Foot through online boutiques, providing customers with innovative measuring tools.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 7%
Freshness 8%