Curvaceous Analog Designer Rulers

The Ruler_C Concept Updates a Simple Yet Essential Tool

The Ruler_C concept is a modernized take on the classic but essential design tool that promises to alleviate some of the unwanted effects of the original. The ruler is characterized by its curvaceous construction that makes full contact with the surface to prevent the tip of the writing utensil to be hidden underneath. Constructed out of anodized aluminum, the ruler maintains an elegant aesthetic that transforms it from simple to stylish and will thus look right at home on display on a desktop.

The Ruler_C concept is the design work of Chung Ping Lun and Kuo Kai Lei of the Medium2 Studio, and is perfect for creatives and designers alike to elevate the modern workstation. The ruler speaks to the premiumization of simple yet quintessential desk tools as professionals spend extended periods working from the office and/or home.

Premium Desk Tools
The premiumization of simple yet quintessential desk tools is an emerging trend.
Curved Design
The use of a curvaceous design in essential tools is an emerging trend.
Anodized Aluminum Construction
The use of anodized aluminum in high-end design tools is an emerging trend.

Who This Affects Most

Stationery and Office Supplies
Companies in the stationery and office supplies industry can innovate by introducing premium, high-end desk tools.
Product Design
In the product design industry, there are opportunities to introduce innovative designs that incorporate the trend of curvaceous construction and anodized aluminum materials.
Work From Home Solutions
Companies that specialize in work from home solutions can incorporate premium, high-end desk tools to provide an elevated workspace experience for remote workers.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 49%
Freshness 17%