YumEarth Makes Pomegranate, Peach and Strawberry Licorice Flavors
Laura McQuarrie — April 13, 2016 — Lifestyle
References: trndmonitor
It's fairly common to find fruit-inspired licorice flavors on the market, but YumEarth is a brand that features some of the more unusual varieties like pomegranate and peach.
In addition to boasting unique flavors, these licorice snacks will also be sought out by consumers for their natural ingredient lists. The all-new YumEarth licorice products are made with non-GMO and gluten-free licorice that play up simple natural flavors. The soft and chewy treats will be appealing to adults and parents in particular who want to make the switch to a healthier version of a familiar sweet treat.
These flavored licorice snacks are in line with a movement that favors the use of wholesome natural ingredients in the creation of better-for-you cookies, chocolate bars and other ordinarily indulgent snacks.
In addition to boasting unique flavors, these licorice snacks will also be sought out by consumers for their natural ingredient lists. The all-new YumEarth licorice products are made with non-GMO and gluten-free licorice that play up simple natural flavors. The soft and chewy treats will be appealing to adults and parents in particular who want to make the switch to a healthier version of a familiar sweet treat.
These flavored licorice snacks are in line with a movement that favors the use of wholesome natural ingredients in the creation of better-for-you cookies, chocolate bars and other ordinarily indulgent snacks.
Trend Themes
1. Fruit-inspired Licorice Flavors - The trend of fruit-inspired licorice flavors offers disruptive innovation opportunities for companies to create unique and unconventional taste experiences.
2. Natural Ingredient Snacks - The trend of natural ingredient snacks presents disruptive innovation opportunities for brands to cater to health-conscious consumers who seek healthier versions of their favorite treats.
3. Better-for-you Indulgent Snacks - The trend of better-for-you indulgent snacks opens up disruptive innovation opportunities for companies to develop guilt-free alternatives to traditionally indulgent products.
Industry Implications
1. Confectionery Industry - The confectionery industry can explore disruptive innovation opportunities by incorporating unique fruit-inspired licorice flavors into their product offerings.
2. Snack Food Industry - The snack food industry can leverage the trend of natural ingredient snacks to develop healthier and more wholesome snack options for health-conscious consumers.
3. Health Food Industry - The health food industry can seize the trend of better-for-you indulgent snacks by creating guilt-free alternatives to satisfy consumers' cravings for indulgence while maintaining a focus on health and wellness.
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