The French luxury brand Hermes' flagship store in Singapore's Liat Towers collaborates with artists in order to create distinct, eye-catching window displays that attract consumers.
The brand's current display features a piece called Smart Objects, which was designed by the French artist Julien Amouroux. As Hermes' purpose is to create window displays that are "whimsical, poetic and original," the Smart Objects display follows this same theme. It features a figure that looks like a human head and brain, while holes in the figure reveal various Hermes items on display, including shoes, purses and other accessories.
By collaborating with various artists, Hermes is able to promote itself as a brand that supports and is inspired by the creative community.
Key Themes Behind This Trend
- Collaborative Retail Displays
- Disruptive innovation opportunity: Retailers can collaborate with artists to create unique and eye-catching window displays that attract consumers.
Where This Applies
- Luxury Retail
- Disruptive innovation opportunity: Luxury brands can collaborate with artists to create immersive and artistic retail experiences that differentiate their stores.
- Art
- Disruptive innovation opportunity: Artists can partner with retailers to showcase their work in prominent locations, reaching a wider audience and potentially increasing sales.
- Creative Community
- Disruptive innovation opportunity: Brands can position themselves as supporters of the creative community by collaborating with artists and promoting their work, fostering a positive brand image.
