Hinge released the new LGBTQIA+ dating and identity guides in the app that address pressing, yet often unaddressed, questions queer folks face while going on dates. Dubbed NFAQ (Not-So-Frequently Asked Questions), the new resource features answers from leading LGBTQIA+ voices. The new initiative was released in response to a survey that found 80% of Hinge’s LGBTQIA+ community find it difficult to find helpful dating resources, thereby "putting them at a disadvantage in finding a meaningful connection."
“For LGBTQIA+ people, our experiences are so unique that the typical answers to dating questions don't meet our needs. NFAQ is a transformative resource that will support queer daters with creating and maintaining authentic relationships,” says Hinge’s Love and Connection Expert Moe Ari Brown, LMFT.
What Makes This Trend Stand Out
- Inclusive Dating
- Creating inclusive dating apps that cater to the needs of marginalized communities can open opportunities and reach untapped markets.
- LGBTQIA+ Resource Guides
- Developing comprehensive resource guides can address the unmet needs of marginalized communities and improve their experiences in a variety of industries.
- Unique Experience-based Content
- Developing unique content tailored to marginalized communities, based on their experiences, can create engaging and relevant experiences for users.
Sectors Adopting This
- Online Dating
- Creating a dating app that is inclusive and caters to the needs of marginalized communities can provide an opportunity to tap into an untapped market and increase user engagement.
- Publishing
- Developing comprehensive resource guides that address the unmet needs of marginalized communities can enhance user experiences and cement a publisher's reputation as a leader in diversity and inclusivity.
- Social Media
- Using unique experience-based content that caters to marginalized communities can improve user engagement and help cement a social media platform as an inclusive and welcoming space for all users.
