American business publication Fortune Magazine has teamed up with Warner Bros. Entertainment for this fictionalized business profile of movie villain 'Lex Luthor Jr.'
The sponsored article is part of a marketing stunt for the upcoming release of the film 'Batman v Superman: Dawn of Justice' that will feature the character 'Lex Luthor Jr.' who is played by actor Jesse Eisenberg. Although the film has yet to be released to the public, it would appear that Eisenberg's character is the son of 'Superman's' longtime nemesis 'Lex Luthor Sr.'
In the fictionalized profile, Eisengberg's character has apparently inherited his father's company 'LexCorp' and is portrayed as an easygoing business innovator reflecting on his father's legacy. The creative marketing profile also hints towards plot points of the upcoming film and the character's potential conflict with the film's main protagonists.