Jay-Z & Will Smith Back Rent-to-Own Firm Landis Technologies
Grace Mahas — July 28, 2021 — Business
References: landistechnologies & bloomberg
Landis Technologies, a rent-to-own firm founded by Berdugo and Tom Petit, is a startup that caters to consumers looking to own homes but can't afford the necessary capital for a downpayment. The company buys homes and rents it to tenants until they can qualify for a mortgage.
Landis Technologies recently received notable funding from celebrities Jay-Z's Roc Nation and Will Smith’s Dreamers VC, as well as Sequoia Captial and others for the sum of $165 million. “Financial inclusion is really important to us,” said Berdugo. “An aspect of Landis that we’re very proud to be a part of is wealth creation for low-income Americans. We make money when our client buys the house back,” said Berdugo. “If we leave money on the table, that’s our problem.”
Image Credit: Shutterstock
Landis Technologies recently received notable funding from celebrities Jay-Z's Roc Nation and Will Smith’s Dreamers VC, as well as Sequoia Captial and others for the sum of $165 million. “Financial inclusion is really important to us,” said Berdugo. “An aspect of Landis that we’re very proud to be a part of is wealth creation for low-income Americans. We make money when our client buys the house back,” said Berdugo. “If we leave money on the table, that’s our problem.”
Image Credit: Shutterstock
Trend Themes
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Rent-to-own Solutions — New rent-to-own startups are providing an affordable path to homeownership for consumers who can’t afford a large initial down payment.
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Social Impact Investing — Celebrity-backed funding is bringing attention to the social value of financial inclusion solutions.
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Alternative Real Estate Models — Rent-to-own firms are challenging traditional real estate models and creating new opportunities for investment and wealth creation.
Industry Implications
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Real Estate — Rent-to-own startups like Landis Technologies are disrupting the real estate industry and providing a new avenue for homeownership.
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Fintech — The growth of rent-to-own startups is enhancing the FinTech sector's ability to offer affordable and adaptable financial solutions.
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Venture Capital — High-profile funding, like from Jay-Z's Roc Nation and Will Smith's Dreamers VC, is creating innovative investment opportunities in social impact and alternative real estate models.
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