These witty ads for Skins athletic gear show how the performance gear puts the power of balance is in your court, no matter what the terrain throws at you.
The 'Unfair Playing Field' ads show a massively tiled soccer field, where the team in white is not even able to reach the other side of the court because of the extremely steep angle. On the flip side, the team outfitted in the red jerseys seems to be able to move quite freely about, thanks to their sports gear that gives them a superhuman-like range of movements.
One side of the stadium has their view totally blocked, but it wouldn't likely be a very entertaining game to watch anyway, since there is no possible way that the white team can win.
Key Themes Behind This Trend
- Performance Gear
- Disruptive innovation opportunity: Develop advanced athletic gear that enhances performance and provides a competitive edge.
- Superhuman Range of Movements
- Disruptive innovation opportunity: Create sports gear that enables users to move with superior flexibility and agility.
- Level Playing Field
- Disruptive innovation opportunity: Design technologies or strategies that ensure fair and equal competition in sports.
Where This Applies
- Sportswear Manufacturing
- Disruptive innovation opportunity: Revolutionize the production of athletic clothing and gear to enhance performance and functionality.
- Technology in Sports
- Disruptive innovation opportunity: Integrate cutting-edge technologies into sports equipment to enable users to achieve extraordinary abilities.
- Sports Integrity Solutions
- Disruptive innovation opportunity: Develop systems or services that promote fairness and integrity in sports competitions.
