Rebel Wilson, an Australian comedian best known for her work in 'Pitch Perfect,' recently partnered with Match.com to launch a new, "heart on" commercial appropriately titled 'Let's Make Love.' The campaign was developed by global creative agency 72andSunny Los Angeles and talks candidly and humorously about the troubles with dating.
The podcast-styled series includes six episodes that give advice on how to handle a variety of dating troubles including being "ghosted," what to do about late-night texts, and how to take a profile picture with your shirt on. The campaign takes a tongue in cheek approach to "making love" and states the site is for singles who are looking for their one true love -- not casual dating.
The comedic approach to online dating will likely resonate with younger generations seeking to find a partner.