Dishwasher Cleaner Brand Finish's Ad is Set to the Tune of 'Let It Shine'
Laura McQuarrie — June 7, 2018 — Marketing
References: finishdishwashing & campaignlive
Dishwasher cleaning brand Finish released a musical advertisement that is based off of 'This Little Light of Mine.'
To fit the theme of the dishwasher product commercial, the traditional gospel song has been modified to replace the word "light" with slight adjustments like "this little glass of mine" and "this little bowl of mine." The ad features a diverse cast of characters, including those who are settling in for a cozy night at home, as well as others who are cleaning up after hosting an evening party.
The commercial aims to communicate that shine is the best indicator of the ultimate clean, with various pieces of glassware and tableware coming out of the dishwasher gleaming thanks to the brand's new Finish Quantum with Power Gel.
To fit the theme of the dishwasher product commercial, the traditional gospel song has been modified to replace the word "light" with slight adjustments like "this little glass of mine" and "this little bowl of mine." The ad features a diverse cast of characters, including those who are settling in for a cozy night at home, as well as others who are cleaning up after hosting an evening party.
The commercial aims to communicate that shine is the best indicator of the ultimate clean, with various pieces of glassware and tableware coming out of the dishwasher gleaming thanks to the brand's new Finish Quantum with Power Gel.
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