Malaysian LEGO-enthusiast Adly Syairi Ramly's new LEGO creation incorporates famous streetwear brands. Adly previously recreated 20 iconic bands with LEGO but now he is using his building block skills to appeal to a more hip and modern demographic.
The brands depicted with LEGO include Supreme, A Bathing Ape, Stussy, Maison Kitsuné and A.P.C. The figurines perfectly replicate streetwear style by wearing flat-brimmed caps turned to the side and by riding trick bicycles.
The creative snapped and edited all of his urban LEGO men with with his iPhone 5 and posted them on Twitter. He is said to be in the works for more LEGO recreations since his past two series have been a hit, so stay tuned!
Key Themes Behind This Trend
- LEGO Streetwear Collaborations
- Collaborating with famous streetwear brands, LEGO opens up opportunities for limited edition collectibles and brand collaborations.
- Urban LEGO Photography
- Using smartphones and social media, there is a growing trend of capturing and sharing creative LEGO photography in urban settings, presenting opportunities for photographers and influencers.
- Hip and Modern LEGO Demographic
- Catering to the hip and modern demographic, LEGO can tap into new markets and attract a younger audience by incorporating streetwear elements in their products.
Where This Applies
- Toy Manufacturing
- Toy manufacturers can explore collaborations with streetwear brands to create unique limited edition collectibles and appeal to a wider audience.
- Fashion and Apparel
- Fashion and apparel companies can consider partnering with LEGO to create co-branded clothing and accessories that blend streetwear style with LEGO elements.
- Photography and Social Media
- Photographers, influencers, and social media platforms can capitalize on the growing trend of urban LEGO photography by offering creative content, workshops, and tutorials.
