McDonald's Australia is Celebrating the Olympics with Macca's Legendswear
Katherine Pendrill — August 3, 2016 — Marketing
McDonald’s Australia is celebrating the start of the 2016 Olympic Games with a limited-edition line of activewear called 'Macca’s Legendswear.'
The Macca’s Legendswear collection consists of hooded vests and track pants branded with colorful prints that are likely inspired by Brazilian culture. The collection is only available for purchase from eBay and all of the proceeds will go towards Ronald McDonald House Charities.
While the idea of clothing created by a fast food company may seem unusual, this is not the first time McDonald's has put together branded garments. Last year the chain teamed up with an Australian designer named Emma Mulholland to celebrate the launch of All Day Breakfast with a line of 'All Day Brekkiewear.'
The Macca’s Legendswear collection consists of hooded vests and track pants branded with colorful prints that are likely inspired by Brazilian culture. The collection is only available for purchase from eBay and all of the proceeds will go towards Ronald McDonald House Charities.
While the idea of clothing created by a fast food company may seem unusual, this is not the first time McDonald's has put together branded garments. Last year the chain teamed up with an Australian designer named Emma Mulholland to celebrate the launch of All Day Breakfast with a line of 'All Day Brekkiewear.'
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