The Legal Sea Foods print campaign above was put together by advertising agency DeVito/Verdi in New York City. The campaign entails traditional sea food restaurant signs with clever fishy sayings. However, the wise sayings depicted have been modernized to suit the legality of serving fresh seafood.
With taglines like “Give a man a fish and he'll eat for a day. Teach a man to make reservations and he'll eat for a lifetime," it’s clear that Legal Sea Foods organization wants to make viewers aware of over-fishing and the importance of serving fresh fish.