Light up your home with this eco-friendly illuminated tree branch! The Arbre, designed by Wan-Jin Joo, Hyun-Joung Yoo, Sun-Woo Lee and Won-Seok Lee, is infused with LEDs and, although meant to look like a tree, looks somewhat like a piece of coral.
The assemble-yourself lighting consists of several LED-infused 'twigs' made of recycled plastic that you can fit together in any form you like.
Implications - Consumers are more concerned with their environment than ever before, and the demand for eco-friendly products reflects this. Customers want to incorporate environmental products and services into their lifestyles to benefit their community and their quality of life. Companies eager to appeal to this expanding 'green' demographic can manufacture eco-friendly products or have their branding aligned to the cause.