Laneige's beloved leave-on lip mask is now available in a fun and summery flavor inspired by peach iced tea. The overnight lip treatment is a limited-edition treat that's packed with beneficial ingredients like Vitamin C and hyaluronic acid. Like the brand's other versions of this product, this new one makes the most of Moisture Whip technology to form a protective barrier on the lips that locks in moisture.
The leave-on lip mask is a perfect addition to a nightly routine to support smooth and supple lips in the morning. The softening balm contains a Berry Mix Complex with an aromatic blend of raspberry, strawberry, cranberry, and blueberry extracts to sweeten the experience of using the soothing sleeping mask.
What's Driving This Trend
- Fruity Lip Masks
- Opportunity to explore more fruity flavors for lip masks with added beneficial ingredients like Vitamin C and hyaluronic acid.
- Overnight Treatments
- Disruptive innovation opportunity to create more overnight treatments with Moisture Whip technology for other parts of the body beyond lips.
- Berry Mix Complex
- Opportunity to integrate Berry Mix Complex into other skincare products like face masks and body lotions for beneficial antioxidant properties.
Who This Affects Most
- Beauty
- The beauty industry can capitalize on the trend of overnight lip treatments and explore new ingredients to add beneficial properties.
- Skincare
- Skincare industry can create new products with Moisture Whip technology for overnight treatments for different skin types.
- Food and Beverage
- Food and beverage industry can explore new flavors and ingredients inspired by popular summertime beverages to create new lip and skincare products.
