Hugh Rutherford photographed the Leaf House seen here, which was designed by Undercurrent Architects and is located in Sydney, Australia. The organic shape of the Leaf House is refreshing; in place of normal supports there are branch-shaped beams that twist and turn. The roof is a series of panels, giving the impression of a canopy. The Leaf House is a great example of blending modern technology with organic design.
Implications - Consumers today have begun to invest significant amounts of time and money into products that complement an eco-friendly lifestyle. A business that is capable of providing everyday items boasting green qualities will appeal to many consumers. Not only will its compassion for the well-being of the earth be portrayed, but it will also benefit by adapting its products to meet modern demands of consumers.