The accidental use of a cat filter during a virtual Zoom court hearing led to a viral Internet sensation and a Mike’s Hard Lemonade ad starring "Lawyer Cat." Texas attorney Rod Ponton appears in both human and cat form in the new ad from Mike's Hard Lemonade, which says that "a hard day calls for a hard lemonade.”
The 17-second ad spot imagines unreleased footage from the day that Lawyer Cat was created, specifically, the moments following the court hearing. What emerged as a cautionary tale for all professionals turned into a fun moment that united people around the world who found much-needed comic relief in the midst of a pandemic and daily Zoom calls of their own.
Why This Trend Is Growing
- Meme-inspired Advertising
- Using popular Internet memes to promote products and services.
- Virtual Marketing
- Capitalizing on the popularity of virtual events and interactions for promotional purposes.
- Humorous Branding
- Incorporating humor into brand marketing to engage with audiences and create viral content.
Industries Being Reshaped
- Alcoholic Beverages
- Alcoholic beverage companies using humorous and relatable advertising to appeal to younger, tech-savvy audiences.
- Legal Services
- Using funny marketing campaigns to show a more approachable side of lawyers and legal services.
- Technology
- Developing and promoting apps, filters, and other technology that capitalizes on the popularity of Internet memes and viral content.
