Lawrence & Mayo's Print Campaign Capitalizes on Popular Icons

Glasses company Lawrence & Mayo recently launched a print campaign that utilizes the highly recognizable spectacles of the greats like John Lennon, Bono and the Terminator.

The ads detail the highlights of these celebrities’ careers, but strangely it’s the glasses that stand out in these mini bios. So the tagline reads, "Lawrence & Mayo. Your glasses are you."

I find this ad campaign pretty effective, except for one thing -- I don’t need glasses so I can’t be a part of this ideology.