Lauren Conrad Designs Handbags

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Linea Pelle Collection

— November 24, 2007 — Celebs
The Hills star Lauren Conrad has just released a new Linea Pelle Collection. After designing her own collection this Fall, Lauren designed a coin purse ($45), a clutch ($145) and a bag ($350).

"I love the bag (tote) because it holds so much and the leather is super soft. It is available in three colors. There's also a clutch and a coin purse."

All bags available in these colors: Dark Olive Green, Black, Espresso Brown. All items are for pre-order and will ship in December 2007.

The most surprising part is that they actually look wearable, and the leather seems so soft!

Trend Themes

  1. Personalized Fashion Accessories — With celebrities now designing their own handbag collections, the personalized and customized fashion accessories trend is gaining momentum.
  2. Direct-to-consumer Model — By designing and launching her own collection, Lauren Conrad is demonstrating the success of a direct-to-consumer model that cuts out the middleman and allows for greater control over the supply chain.
  3. Leather Goods — The popularity of soft leather materials for fashion accessories continues with Lauren Conrad's new line, signaling continued growth for the leather goods industry.

Industry Implications

  1. Fashion and Apparel — With celebrities becoming fashion designers, the fashion and apparel industry should focus on creating accessible, affordable, and personalized fashion accessories.
  2. E-commerce — By launching her own collection through direct-to-consumer sales, Lauren Conrad shows the potential for growth in the e-commerce industry, especially for smaller, specialized brands.
  3. Leather Goods Manufacturing — As soft leather materials remain in fashion, the leather goods manufacturing industry should focus on sustainable and ethical sourcing of materials, and improving product durability and longevity.
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