DIY Deceptive Storage Bins

The Lauren Conrad 'Bookshelf Box' is Great for Sophisticated Home Decor

The Lauren Conrad 'Bookshelf Box' is a deceptive way to hide or store items within the home or office. It's a simple do-it-yourself project that is sure to give any abode a sophisticated look.

Conrad has launched a blog providing girls with beauty and lifestyle tips that are affordable. To put this box together all that is needed is an empty squared box, some old textbooks and some glue. The textbook spines are needed to create the effect. The whole idea is to make it appear as if it's a stack of books, as opposed to just a box.

Unfortunately, this project has gotten backlash, as Conrad destroyed a set of Lemony Snicket books; however, it is still a great way to re-purpose old materials.

Deceptive Storage Solutions
Create designs that incorporate hidden storage to maximize space and maintain a stylish appearance in any room.
DIY Home Decor
Encourage consumers to repurpose old items and create their own customized storage options.
Affordable Lifestyle Hacks
Provide cost-effective solutions for everyday problems that can be accomplished with items consumers already own.

Industries Being Reshaped

Home Decor
Incorporate stylish and inventive storage solutions into home decor products.
DIY Supplies
Offer DIY kits and supplies for consumers to create their own unique storage options.
Book Publishing
Partner with home decor or DIY companies to create branded book spines for storage solutions.
SCORE
5.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 63%
Freshness 8%