They say laughter is the best medicine and it certainly is true regarding these laughing photos. Photographer Konrad Sieron captures subjects during intense fits of laughter to create these stimulating images. They're part of an ad campaign designed around the idea that people need to keep smiling.
While these laughter captures are anything but serious, the message they portray is an important but often forgotten issue. It's so easy to get caught up in all the serious issues of the world that it's often hard to step back and enjoy yourself. It's a scientific fact that laughter is good for the body and mind as it releases endorphines, which promote a feeling of well-being.
So with that said, get out there and make all your loved ones laugh!