In an innovative move that elevates the brand with its European equivalents, Cinepolis has become the first movie theater chain in Latin America to incorporate laser projection technology.
Cinepolis, the largest movie theater chain in Mexico and the fourth largest in the world, is installing the premier Barco system (the DP4K-60L laser projector) in its new flagship theater complex in Mexico City, Cinepolis Parque Toreo. In 2011, international technology firm Barco partnered with Cinepolis to become their exclusive provider of laser projection technology.
As traditional movie theater chains move to entice consumers away from their over-the-top streaming services and the comfort of their couches, many brands have begun elevating their projection systems to include cutting edge technology that make the experience incomparable.
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