LasagnaMac is a new mashup meal from Stouffer's that combines savory layers of lasagna with mac and cheese. The new product puts a twist on the brand's Lasagna with Meat & Sauce and the Macaroni & Cheese, and it recognizes that "appetites for nostalgic and feel-good foods remain on the rise – especially among Gen Z eaters."
The ultimate comfort food hybrid is only being introduced for a limited time, online, as a summer 2021 item. The creative mashup of best-selling Stouffer's products helps to capture the spirit of the brand's new Happyfull marketing campaign, which is simply centered on recipes for keeping people both happy and full. Happyfull kicked off with traditional, social media and influencer content, and the only difficult thing about digging into the meal is deciding whether to go at it with a fork or a spoon.