LasagnaMac is a new mashup meal from Stouffer's that combines savory layers of lasagna with mac and cheese. The new product puts a twist on the brand's Lasagna with Meat & Sauce and the Macaroni & Cheese, and it recognizes that "appetites for nostalgic and feel-good foods remain on the rise – especially among Gen Z eaters."
The ultimate comfort food hybrid is only being introduced for a limited time, online, as a summer 2021 item. The creative mashup of best-selling Stouffer's products helps to capture the spirit of the brand's new Happyfull marketing campaign, which is simply centered on recipes for keeping people both happy and full. Happyfull kicked off with traditional, social media and influencer content, and the only difficult thing about digging into the meal is deciding whether to go at it with a fork or a spoon.
What Makes This Trend Stand Out
- Comfort Food Mashups
- There is an opportunity for food brands to create new and unexpected flavor combinations to appeal to consumers' desire for comfort and familiarity.
- Limited Release Products
- There is potential for food brands to generate buzz and excitement by introducing new products for a limited time only, creating a sense of exclusivity and urgency among consumers.
- Nostalgia Marketing
- Brands can tap into consumers' desire for nostalgia and feelings of comfort from childhood favorites to create a sense of emotional connection and loyalty to their products.
Sectors Adopting This
- Food and Beverage
- This industry has the opportunity to create unique and unexpected flavor combinations that will resonate with consumers seeking out new experiences.
- Marketing and Advertising
- There is an opportunity for agencies to create targeted campaigns that tap into consumers' desire for nostalgia and comfort, especially among Gen Z eaters.
- E-commerce
- Limited release products can create a sense of urgency and exclusivity among consumers, leading to increased sales and engagement on online platforms.
