If you consider yourself a picky eater, it might not be the best idea to look at these Land Rover Eating Out advertisements.
Trying new and exotic foods is all about exploring untraveled territory; these four print ads from the new Land Rover campaign encourages you to accompany your adventures with equally adventurous dishes. From fruit bat soup and stir fried sago worms to toasted goliath tarantulas and stewed wildbeest eyeballs, the possibilities are endless when you're willing to put your taste buds on the line. Each of the ads includes a short description of the dish with an adventure rating out of ten. I think it's safe to say none of these dishes would rank at a measly five on the scale.
Get ready for a serious foodie adventure with these Land Rover Eating Out ads.
Key Themes Behind This Trend
- Experiential Advertising
- These Land Rover Eating Out ads encourage consumers to have an immersive culinary experience with adventurous dishes.
- Gastronomic Tourism
- These ads highlight the possibility of exploring new cultures through their exotic cuisine, creating a potential opportunity for culinary tourism.
- Novelty Foods
- These ads showcase exotic and unique dishes, opening up a market for novelty food products and experiences.
Where This Applies
- Automotive
- The Land Rover Eating Out ads promote the brand's ruggedness and sense of adventure which connects with the automotive industry, opening up opportunities for experiential marketing.
- Food and Beverage
- These ads showcase a variety of unique and novel cuisines, representing opportunities for restaurants and food producers to develop new products that cater to adventurous clients.
- Tourism
- These ads encourage exploration of new and exotic surroundings through culinary experiences, giving rise to opportunities for local tourism and hospitality industries to market their unique cuisine.
