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Rapper-Starring Mobile Ads

Lady Leshurr Joins Sky Mobile to Launch Post-Pandemic Break-Up Song

— August 11, 2021 — Pop Culture
Sky Mobile teams up with British rapper Lady Leshurr for its newest ad campaign, which seeks to help UK citizens get out of bad relationships as lockdowns loosen. The campaign, titled ‘Time to 65075,’ features a two-minute-long music video in which Leshurr raps a new song written specifically for Sky Mobile.

This playful ad belongs to the company’s broader ‘Text to Switch’ initiative, which invites customers to leave their current mobile service provider and switch to Sky Mobile by simply texting PAC to 65075. The music video parodies several classic relationship songs, including Beyonce’s ‘Single Ladies' and Nelly and Kelly’s ‘Dilemma.’

Here, the brand compares bad service to bad relationships, telling customers that it's “best to ditch,” especially in times of sudden change – in this case, times of renewed freedom thanks to the global rollout of the COVID-19 vaccine.
Trend Themes
1. Celebrity-starring Mobile Ads - Brands can team up with celebrities to create catchy and memorable mobile ads that stand out in the crowded advertising space.
2. Humorous Mobile Ad Campaigns - Brands can use humor to advertise their products or services, making them more relatable and engaging for customers.
3. Mobile Ads with Call-to-action - Brands can create mobile ads with a clear call-to-action that makes it easy for customers to switch to their products or services.
Industry Implications
1. Mobile Service Providers - Mobile service providers can create catchy mobile ad campaigns to attract and retain customers, emphasizing the need to switch to their services.
2. Entertainment Industry - The entertainment industry can provide talent for mobile ads that ensure a catchy musical soundtrack or memorable video content.
3. Marketing and Advertising Industry - The marketing and advertising industry can embrace the use of humor and creativity in mobile ad campaigns to stand out and engage with customers.
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