Kroger Simple Truth Upcycled Bread Has 10% ReGrained SuperGrain+
Michael Hemsworth — April 27, 2023 — Eco
References: kroger & storebrands
The Kroger Simple Truth Upcycled Bread has been added to the brand's private label collection of products to provide shoppers with a new option to pick up on their next shopping trip. The bread is manufactured by Upcycled Foods, Inc. (UP, Inc.) and features ReGrained SuperGrain+ as 10% of the recipe to give the product a boost in terms of nutrition as well as flavor. The bread comes in two varieties including Seeded Multigrain Bread and Multigrain Quinoa Bread, which are both rolling out to around 1,800 store bakery departments at 18 Kroger banner brands.
Founder and CEO of UP, Inc. Dan Burzrock spoke on the Kroger Simple Truth Upcycled Bread saying, "We are thrilled to help catalyze Kroger’s efforts to bring their Zero Hunger | Zero Waste commitment to life on store shelves. These breads win against category incumbents on flavor alone, giving consumers an accessible opportunity to make an impact with every purchase.”
Founder and CEO of UP, Inc. Dan Burzrock spoke on the Kroger Simple Truth Upcycled Bread saying, "We are thrilled to help catalyze Kroger’s efforts to bring their Zero Hunger | Zero Waste commitment to life on store shelves. These breads win against category incumbents on flavor alone, giving consumers an accessible opportunity to make an impact with every purchase.”
Trend Themes
1. Upcycling - Upcycling food waste into ingredients can be a disruptive innovation opportunity for food companies looking to reduce their environmental impact and increase sustainability.
2. Nutrition-boosted Products - Incorporating nutrient-dense ingredients like ReGrained SuperGrain+ into food products can be a trend in the health and wellness industry.
3. Private Label Products - Expanding private label collections can be a trend for retailers looking to offer unique and sustainable products.
Industry Implications
1. Food Retail - Upcycled ingredient breads can be a trend for grocery stores and food retailers looking to offer sustainable and environmentally friendly options.
2. Food Manufacturing - Manufacturing and producing upcycled ingredients can be a disruptive innovation opportunity for the food manufacturing industry.
3. Health and Wellness - Nutrition-boosted products can be a trend in the health and wellness industry for companies looking to offer healthy and sustainable options to consumers.
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