Exceptionally Crafted Sleds

Kringle Sleigh is Beautifully Designed to Balance Function and Fantasy

The Kringle Sleigh looks a lot like how you might picture Santa's sleigh, doesn't it? Steuart Padwick and the MADE team did a truly wonderful job translating such a magical object into a tangible creation that appears to exude a fantastical quality about it.

Scandinavian white ash wood was steam-bent and used to make the smoothly curved surfaces of the Christmas sleigh's body, giving it an elegant silhouette. A roasted chestnut veneer was applied to the sides of the cabin, and coated in a candy cane red lacquer. A large storage compartment was incorporated behind the sheep's wool upholstered armchair and the entire thing sits upon skis with bronze phosphor plating. The Kringle Sleigh looks marvelous as a festive decoration, yet it has been engineered carefully to enable full functionality.

Fantasy-inspired Design
The integration of magical elements in functional design presents an opportunity to diversify the market and appeal to younger audiences.
Sustainable Craftsmanship
Consumers are increasingly interested in products made using eco-friendly materials and manufacturing methods, leading to opportunities for sustainable innovation in the sledding industry.
Luxury Holiday Experience
As consumers seek premium, high-quality experiences, businesses could capitalize on this trend by creating high-end, exclusive sledding experiences with top-notch design and amenities.

Who This Affects Most

Winter Sports
Innovative sledding designs can disrupt the traditional winter sports industry and attract a new, younger market.
Furniture and Decor
The Kringle Sleigh's unique design can inspire furniture and decor makers to integrate fantasy elements into their products and appeal to a wider audience.
Eco-friendly Manufacturing
Adopting sustainable manufacturing methods and materials in the sledding industry can lead to a competitive advantage among eco-conscious consumers.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 91%
Freshness 8%