In a creative effort to demonstrate the strength and durability of its product, the Krazy Glue pop-up in Manhattan hung a variety of heavy objects from its ceiling.
This interesting live in-store demonstration aimed to promote the brand's claim that its super glue can hold up to 1,000 pounds, with a single drop. Putting its money where its mouth is, Krazy glue suspended a variety of objects from the ceiling, including a television, a record player, a pool table and more. To make the one-day event even more interesting, the brand challenged consumers to guess the weight of each suspended item. The individual who guessed the most accurately, had the opportunity to take that item home.
Live Super Glue Demonstrations
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