The Kraft Mac & Cheese Big Bowls promotion is being run for Valentine's Day to help celebrate the arrival of the new large format product and help parents to feed youngsters with a hearty meal.
The promotion is targeted towards parents whose Valentine's Day plans are constantly being interrupted by children and will give them a chance to win a free product prior to its official launch. The cheeky promotion is being marketed with the tag line "Get 'Em Fed, Get 'Em To Bed, Get It On" as a way to target parents with the promise of some alone time with their partner.
The Kraft Mac & Cheese Big Bowls promotion will also provide parents with romantic accoutrements including candles, rose petals and even a card to offer their partner.
Image Credit: Business Wire
What's Driving This Trend
- Valentine's Day Promotions
- Opportunity for companies to offer unique promotions that target parents who are looking to balance family obligations with romantic celebrations.
- Large Format Product Launches
- Opportunity for companies to capitalize on the excitement of new product launches to generate buzz and boost sales.
- Humorous Marketing Campaigns
- Opportunity for companies to use cheeky and playful slogans to capture consumers' attention and create brand awareness.
Who This Affects Most
- Food and Beverage
- Companies can leverage holidays and special occasions to launch new products and promotions that appeal to consumers' desires for unique and memorable experiences.
- Consumer Goods
- Large format products and unique promotions can differentiate companies from competitors and capture consumers' attention, driving sales and brand loyalty.
- Marketing and Advertising
- Innovation in marketing campaigns, such as humorous and playful slogans, can create brand awareness and drive consumer engagement, leading to increased sales and revenue.
