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Asian-inspired Chicken Taquitos

7-Eleven is Serving Up New Korean BBQ Chicken Taquitos

— October 23, 2021 — Lifestyle
7-Eleven is expanding its hot foods selection to include new Korean BBQ Chicken Taquitos.

Taquitos are essentially rolled tacos and have long been one of 7-Eleven's most popular dishes. Now the brand is offering a new version of the snack that's inspired by the tasty flavors of Korean BBQ. The new Korean BBQ Chicken Taquitos start with all-white meat chicken that's been tossed in a tangy Korean BBQ sauce and wrapped up in a crispy flour tortilla. According to 7-Eleven, the new taquitos feature “satisfying and savory flavors” like soy sauce, garlic, onion, toasted sesame oil, ginger, red pepper, and a hint of brown sugar – all the elements that give Korean BBQ that sweet taste with a hint of heat.

Image Credit: 7-Eleven
Trend Themes
1. Ethnic Fusion Foods - 7-Eleven's new Korean BBQ Chicken Taquitos are an example of how brands are innovating by mixing different global flavors and creating a unique and appealing taste.
2. Convenience Store Hot Foods - As consumers' on-the-go lifestyle demands have increased, convenience stores like 7-Eleven continue to create more options to satisfy their customers and provide a quick, easy and tasty food experience.
3. Growth of Taquito Sales - 7-Eleven's investment in creating new flavors of their popular taquitos shows that it is still a growing and popular food item that consumers enjoy, paving the way for other companies to enter and innovate in this market.
Industry Implications
1. Food and Beverage Retail - Ethnic fusion flavors are a trend that food and beverage retailers can capitalize on by creating new innovative products that cater to consumers' increasingly adventurous taste palettes.
2. Convenience/grocery Stores - Convenience and grocery stores have an opportunity to incorporate more international and innovative flavors into their food offerings and explore new markets of convenience-seeking consumers.
3. QSR (quick Service Restaurants) - Quick service restaurants can learn from convenience stores' strategy of offering a more diverse range of food options that cater to consumers' needs for convenience and unique flavors.
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