7-Eleven is expanding its hot foods selection to include new Korean BBQ Chicken Taquitos.
Taquitos are essentially rolled tacos and have long been one of 7-Eleven's most popular dishes. Now the brand is offering a new version of the snack that's inspired by the tasty flavors of Korean BBQ. The new Korean BBQ Chicken Taquitos start with all-white meat chicken that's been tossed in a tangy Korean BBQ sauce and wrapped up in a crispy flour tortilla. According to 7-Eleven, the new taquitos feature “satisfying and savory flavors” like soy sauce, garlic, onion, toasted sesame oil, ginger, red pepper, and a hint of brown sugar – all the elements that give Korean BBQ that sweet taste with a hint of heat.
Image Credit: 7-Eleven
What's Driving This Trend
- Ethnic Fusion Foods
- 7-Eleven's new Korean BBQ Chicken Taquitos are an example of how brands are innovating by mixing different global flavors and creating a unique and appealing taste.
- Convenience Store Hot Foods
- As consumers' on-the-go lifestyle demands have increased, convenience stores like 7-Eleven continue to create more options to satisfy their customers and provide a quick, easy and tasty food experience.
- Growth of Taquito Sales
- 7-Eleven's investment in creating new flavors of their popular taquitos shows that it is still a growing and popular food item that consumers enjoy, paving the way for other companies to enter and innovate in this market.
Who This Affects Most
- Food and Beverage Retail
- Ethnic fusion flavors are a trend that food and beverage retailers can capitalize on by creating new innovative products that cater to consumers' increasingly adventurous taste palettes.
- Convenience/grocery Stores
- Convenience and grocery stores have an opportunity to incorporate more international and innovative flavors into their food offerings and explore new markets of convenience-seeking consumers.
- QSR (quick Service Restaurants)
- Quick service restaurants can learn from convenience stores' strategy of offering a more diverse range of food options that cater to consumers' needs for convenience and unique flavors.
