There's no better way to represent the strength that a protein-filled diet can provide than to utilize a 1300-pound grizzly bear, and that is exactly what Kodiak Cakes did in its latest ad spot.
Serving as more of a short film than an ad spot, this two a a half minute piece follows a family of four, with a pet grizzly bear, as they attempt to feed their young children a balanced diet. Due to the physical nature of being lumber jacks, this family needs to get a heathy start to the day, and the ad recommends the brand's protein-filled pancakes are the way to go. Ultimately, the ad aims to remind consumers that eating well doesn't have to feel like a chore.
Image Credit: Kodiak Cakes
Key Themes Behind This Trend
- Animal Advertising
- Incorporating animals in advertising campaigns is a trend that can capture consumer attention and increase brand awareness.
- Protein-fueled Diets
- The trend towards diets that are higher in protein is an opportunity for food companies to create new products and differentiate themselves in the market.
- Storytelling Ads
- Creating short film-style ads that connect with consumers emotionally is a trend that can set brands apart and create loyal customers.
Where This Applies
- Food and Beverage
- The food and beverage industry can capitalize on the trend towards protein-filled diets by developing new products and marketing campaigns that highlight their nutritional benefits.
- Advertising and Marketing
- Incorporating animals in advertising campaigns, telling emotionally-charged stories, and using new technologies like VR to create immersive experiences are all trends that advertising and marketing firms can leverage for their clients.
- Entertainment
- Creating short films that blend entertainment with product advertising is a trend that entertainment companies can take advantage of to create new and compelling content for their audiences.
