There's no better way to represent the strength that a protein-filled diet can provide than to utilize a 1300-pound grizzly bear, and that is exactly what Kodiak Cakes did in its latest ad spot.
Serving as more of a short film than an ad spot, this two a a half minute piece follows a family of four, with a pet grizzly bear, as they attempt to feed their young children a balanced diet. Due to the physical nature of being lumber jacks, this family needs to get a heathy start to the day, and the ad recommends the brand's protein-filled pancakes are the way to go. Ultimately, the ad aims to remind consumers that eating well doesn't have to feel like a chore.
Image Credit: Kodiak Cakes