Kjellgren Kaminsky Architects' super-green New Heden project in Gothenburg, Sweden is already being hailed as a pair of green lungs meant to help the metropolitan area breathe. Instead of paving paradise to put up a parking lot, a la Joni Mitchell's â€œBig Yellow Taxi,â€ this project has done just the reverse, building 5,000 new apartments all outfitted with living green roofs on a block used for football fields and a parking lot.
Implications - Businesses that offer urban consumers a wide variety of ways to access an outdoor experience will fare well in today's industry. As the relationship between consumer and the environment continues to weaken, such products will bear a high degree of appeal to city dwellers.
Green ‘Lungs' for Urban Areas
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