Kjellgren Kaminsky's Eco-Friendly ‘Vision fo

 - Jan 20, 2009   Updated: Aug 9 2011
References: kjellgrenkaminsky.se
Kjellgren Kaminsky Architects' super-green New Heden project in Gothenburg, Sweden is already being hailed as a pair of green lungs meant to help the metropolitan area breathe. Instead of paving paradise to put up a parking lot, a la Joni Mitchell's “Big Yellow Taxi,” this project has done just the reverse, building 5,000 new apartments all outfitted with living green roofs on a block used for football fields and a parking lot.

Implications - Businesses that offer urban consumers a wide variety of ways to access an outdoor experience will fare well in today's industry. As the relationship between consumer and the environment continues to weaken, such products will bear a high degree of appeal to city dwellers.