Kjellgren Kaminsky's Eco-Friendly ‘Vision fo
Marissa Brassfield — January 20, 2009 — Eco
References: kjellgrenkaminsky.se
Kjellgren Kaminsky Architects' super-green New Heden project in Gothenburg, Sweden is already being hailed as a pair of green lungs meant to help the metropolitan area breathe. Instead of paving paradise to put up a parking lot, a la Joni Mitchell's “Big Yellow Taxi,†this project has done just the reverse, building 5,000 new apartments all outfitted with living green roofs on a block used for football fields and a parking lot.
Implications - Businesses that offer urban consumers a wide variety of ways to access an outdoor experience will fare well in today's industry. As the relationship between consumer and the environment continues to weaken, such products will bear a high degree of appeal to city dwellers.
Implications - Businesses that offer urban consumers a wide variety of ways to access an outdoor experience will fare well in today's industry. As the relationship between consumer and the environment continues to weaken, such products will bear a high degree of appeal to city dwellers.
Trend Themes
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Outdoor Access Products — Businesses that offer urban consumers a wide variety of ways to access an outdoor experience will fare well in today's industry.
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Green Roof Technology — The use of living green roofs in urban areas presents a disruptive innovation opportunity for the construction and landscaping industries.
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Sustainable Urban Development — The demand for eco-friendly projects like New Heden in Gothenburg opens up opportunities in the real estate and architecture industries.
Industry Implications
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Outdoor Recreation — Companies in the outdoor recreation industry can tap into the growing demand for products and services that allow urban consumers to engage with nature and the outdoors.
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Construction — The construction industry can explore the implementation of green roof technology in urban projects, offering eco-friendly and energy-efficient solutions.
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Real Estate — The real estate industry can focus on sustainable urban development, incorporating green spaces and eco-friendly features into residential and commercial properties.
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