The Kiss FM Kiss Club Ad Offers the Face of Your Favorite Rockstar

 - Oct 28, 2011
References: longplay360.br & ibelieveinadv
Dancing around bedrooms with a brush in hand, singing aloud to the reigning rockstars of a particular generation happens to be quite synonymous with teenager (and now tween) lifestyles; the Kiss FM Kiss Club ad campaign targets those who have decided to pursue those playful childhood imitations as full-time careers. In this case, it specifically appeals to cover bands.

Conceived and executed by Sao Paolo-based ad agency Longplay 360, the Kiss FM Kiss Club ad campaign centers on a image of a cutout rockstar mask. Accompanied by the tagline, "You do everything to have your favorite band’s face. Now is your turn," Kiss FM encourages and helps cover bands to stand out. Since the world is much bigger than an adolescent's bedroom, all the help cover bands can get is much appreciated.