'Kishr' is a nutritious "superfruit brew" that gets its name from Qishr, a traditional hot drink from Yemen that's made with coffee husks, ginger and cinnamon. While Kishr's branding clearly communicates that this is not a hot tea beverage, this type of drink is packaged in individual sachets and can be consumed as a coffee replacement.
One of the main ingredients in the Kishr drink is the coffee cherry, which is extremely rich in antioxidants and immunity-boosting agents. Even though the healthy drink is made with the coffee fruit, it is extremely low in caffeine and does not have a taste that reminds of coffee.
The rise in global coffee culture is creating plenty of room for alternative hot beverages like this one to emerge, especially as one that's like a hybrid of coffee and a herbal tea.
Key Themes Behind This Trend
- Superfruit Beverage Trend
- As more consumers seek out healthy alternatives to traditional drinks, businesses can take advantage of the superfruit trend by adding unique and nutritious ingredients to their beverages.
- Alternative Hot Drink Trend
- With consumers looking for hot drink alternatives to coffee and tea, businesses can capitalize on the trend by offering unique and flavorful options like Kishr.
- Coffee Cherry Ingredient Trend
- As more people become aware of the health benefits of coffee cherries, businesses can incorporate the antioxidant-rich ingredient into their products and market them for their immune-boosting properties.
Where This Applies
- Beverage Industry
- The beverage industry can create and market innovative products like Kishr that appeal to health-conscious consumers looking for unique and flavorful drinks.
- Alternative Medicine Industry
- The alternative medicine industry can incorporate the immune-boosting and antioxidant properties of coffee cherries into products like supplements, teas, and tinctures.
- Coffee Industry
- The coffee industry can expand beyond traditional coffee drinks by utilizing coffee cherries as ingredients in new beverages, appealing to consumers looking for a healthy and unique coffee alternative.
