Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Funny Kinect Star Wars Ad Stars Chris Pratt

 - Jan 29, 2012
References: xbox & fastcocreate
To promote the upcoming launch of the Xbox 360 Kinect Star Wars game, agency AKQA has created this funny commercial featuring actor Chris Pratt. In the ad Pratt, who plays the character Andy on 'Parks and Recreation,' is presented as the bonehead version of Obi-Wan during his epic fight with Darth Vader, who becomes amusingly irritated at Pratt's short attention span and lack of skill at using a light saber.

As Pratt continues making a fool of himself, it becomes clear that the commercial isn't just about promoting the game's release but about showing everyone that the Kinect Star Wars game can be played by anyone -- even those who aren't exactly hero material. As Fastco.Create points out, the game "transports every player to the Death Star, no matter how much they might not belong there."