The GEL-Sokat Infinity is the silhouette targeted for this new Kiko Kostadinov x ASICS collaboration. The release is a continuation of a partnership, signifying that the two brands are in a budding relationship. The highly anticipated model is launched with a retro-inspired campaign that hammers on running culture. The posters entertain a DIY-style cut-out aesthetic that is easy on the eye and definitely attention-grabbing.
The sneaker boasts a mesh upper that allows for the footwear to be breathable and satisfy the demands of the sport. The Kiko Kostadinov x ASICS collaboration realizes the GEL-Sokat Infinity in three distinct colorways. The design and palette are asymmetric and mismatched which is a distinguishing feature of the Bulgarian fashion designer's approach.
All three models will be available for purchase by April 19th.
Photo Credits: Frank Lebon