London-based fashion designer Kiko Kostadinov works in collaboration with ASICS on an expansive range dubbed NOVALIS. The duo have worked together for the past six years, already creating a strong bond. The new capsule is made up of unisex looks that connect the mind, body, and sound as the theme, translated through lifestyle performance activities.
Laura and Deanna Fanning showcased their own version of ASICS' athletic values with a modern perspective. It results in a range of wardrobe silhouettes that are functional and progressive. Kostadinov delivers playful and dynamic proportions that are detailed with minimal accents to show off a muted elegance. The NOVALIS collection is meant for everyday wearing and blends seamlessly into life experiences.
Image Credit: ASICS, <a rel='nofollow' href='https://hypebeast.com/uk/2023/5/kiko-kostadinov-asics-novalis-capsule-collection-release-info'>hypebeast</a>
What Makes This Trend Stand Out
- Collaborative Fashion
- Further exploration of partnerships between fashion designers and athletic brands could lead to innovative and fresh designs.
- Unisex Looks
- The continued rise of gender-neutral clothing presents an opportunity for brands to reach a wider audience and offer inclusive options.
- Lifestyle Performance Activities
- Creating clothing that seamlessly blends performance and fashion could lead to new opportunities in the athleisure industry.
Sectors Adopting This
- Fashion
- Fashion brands can work with athletic brands to create innovative and functional clothing that appeals to a wider audience.
- Athleticwear
- Brands in the athleticwear industry can explore new partnerships and design collaborations to create fresh and contemporary designs.
- Retail
- Retailers can capitalize on the unisex trend by offering more gender-neutral options, which could lead to increased sales and customer satisfaction.
