Kiko Kostadinov reunites with ASICS for the ‘GEL-QUANTUM ZIENTZIA,’ an innovative footwear silhouette inspired by the Institute of Sport Science (ISS). Using the ‘ASICS Blue’ color scheme, the new shoe delivers a retro-futuristic aesthetic through its design, delving deeper into the brand’s study of materials and dimensions. The sneaker boasts a two-part scutoid GEL technology sole, reinforced heel, and a color palette called ‘Dark Grey/Blue.’
The new ASICS and Kiko Kostadinov campaign was documented at the ISS building in Kobe, Japan, with the sneakers worn by team members such as developers, designers, and researchers. The institute's unique focus on "human-centric science" translates into this new design.
On February 28, the ‘GEL-QUANTUMTM ZIENTZIA’ by Kiko Kostadino was put up for sale on the company's website.
Image Credit: Kiko Kostadinov, <a rel='nofollow' href='https://hypebae.com/2023/3/asics-kiko-kostadinov-gel-quantum-zientzia-images-release-info'>hypebae</a>, <a rel='nofollow' href='https://kikokostadinov.com/'>kikokostadinov</a>
Why This Trend Is Growing
- Science-inspired Footwear
- The fusion of science and fashion creates opportunities for companies to pioneer unique materials and designs in the footwear industry.
- Retro-futuristic Aesthetics
- Combining vintage and futuristic elements in design can create a visually distinctive product that appeals to consumers' love for nostalgia and innovation.
- Human-centric Innovation
- Designing products that prioritize human needs and comfort can lead to disruptive innovation in the athletic footwear industry.
Industries Being Reshaped
- Athletic Footwear
- Developing science-inspired and human-centric products can help athletic footwear companies stand out in a highly competitive market.
- Fashion Design
- Incorporating science and technology into fashion design opens up a new world of possibilities for creating innovative and unique products.
- Sport Science
- Collaborating with sport science institutions, such as the ISS, can provide valuable insights and inspiration for designing new athletic footwear.
