HYSTERIC GLAMOUR works in collaboration with Kiko Kostadinov on a new womenswear collection and most recently, Kostadinov went on Instagram to tease a new ASICS sneaker model. The shoes are seen in a color palette that blends together silver and pink as the main hues.
It is then detailed with ASICS branding throughout the tongue sections with HYSTERIC GLAMOUR and Kiko Kostadinov branding can be seen along the heel. Most of the upper is detailed with a lacing system that weaves throughout the tongue and features a Velcro touch at the end of the lateral side of the shoe without the need for laces. Rounding out the shoe is a unique sole unit that is done in a glossy pink and geometric structures.
Image Credit: Kiko Kostadinov
Key Themes Behind This Trend
- Collaborative Fashion
- The trend of fashion brands working together to produce limited edition collections for consumers
- Customizable Shoes
- The trend of consumers having more control over the design and features of their footwear
- Futuristic Sneaker Designs
- The trend of shoe brands utilizing unique design elements and bold color palettes in their sneaker offerings
Where This Applies
- Fashion
- The fashion industry could benefit from creating more collaborative collections and offering customization options to consumers
- Footwear
- The shoe industry has an opportunity to explore more unique and futuristic designs to differentiate themselves from competitors
- Sporting Goods
- The sporting goods industry can incorporate more fashion-forward designs into their footwear lines, appealing to both athletes and fashion-conscious consumers
