Blake Griffin reprises his role as the NBA's brand ambassador for Kia in a new ad where Kia drivers enter "the zone." The fantastical storyline sees a Kia driver lost in a dreamworld that floats above the clouds. Blake Griffin appears reading a newspaper when the Kia driver asks him where they are. Griffin responds with, "the zone," which further confuses the driver.
The ad spot is titled 'Next Level' and its release coincides with the upcoming NBA season. The ad is meant to highlight the next-level performance of the Kia Optima. Griffin is fantastic, as always, and proves he is one of the best athletes-turned-actors out there. Kia will continue to roll out similar ad spots in the coming days.